They've got lots of eyeballs, active at acquisitions to buy more eyeballs, and I haven't see them doing anything stupid like paying a Super-Premium for Skype (management probably too enamoured of the "network" effects that made eBay itself so popular).
They're a "new media" company with a very envious position of leveraging any of it's strengths to grow.
Anyway, it didn't go below 20, so we didn't buy any... I don't think

I know my wife was watching for a couple hours after markets opened this morning.
Eric