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MapPoint & VE News

How the "Decode Jay-Z with Bing" Campaign Utilized Bing Maps

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by , 02-03-2011 at 10:33 AM (913 Views)
Bing’s Brian Hendricks posted an inside look at the recent “Decode Jay-Z with Bing” campaign – which brought Jay-Z’s new book, Decode, into the real world and an online contest – and showcased how Bing Maps was a central element in the book’s marketing campaign. Of note, the Bing Maps API was customized to fit the unique look and feel of the campaign style, and included modified navigation controls and the addition of pushpin-like objects to StreetSide views, among other things.

http://www.bing.com/community/site_b...-campaign.aspx
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