IP2Location.com Releases Database to Identify Geographical Location of
Internet Address Space
BRADENTON, Fla., Oct. 1, 2004 -- IP2Location.com, a leading technology provider of Internet
geo-location software and services for the e-commerce industry, today announced the release of
a new database in the IP2Location's award-winning product series. IP2Location(TM) is a database
product that enables Web sites to identify the geographic location of their visitors using IP
addresses. The database is used to match an incoming IP (internet protocol) address to the
country, region, state, city, latitude, longitude and Internet service provider (ISP) of the
Internet user. By knowing the location of visitors in real time, Web sites can display
localized content, server bandwidth balancing, improve click-throughs and sales, prevent
Internet fraud, and implement many other solutions. For the advertising and marketing industry,
learning your Web visitor's origin enables you to offer unique banners to increase hits rate
and ROI, customize marketing messages, redirect visitors to appropriate Web pages, display
native language, or manage digital rights. For e-business Web sites, the IP2Location(TM)
database is crucial to identify suspicious Internet orders to reduce charge-backs, avoid orders
from high risk countries, display native currency on order forms, and calculate correct tax
fees based on country and regions.
"The unique value of the Internet intelligence is that IP2Location gives us the ability to
target location-aware messages directly to consumers," said DannyWong, vice president of IIA
Advertising Inc. "With IP2Location's technology, we can better understand who and how people
use our Web sites and then, in turn, offer advertisers the ability to deliver specific
marketing messages to specific groups of consumers based on location."
The IP2Location(TM) database contains more than 2.5 million records for all IP addresses. It
has over 95 percent matching accuracy at the country level. Available at only US$499 per year,
the database is available via download with free twelve monthly updates. Data is in ASCII text
format, compatible with major database programs including Microsoft SQL, MySQL, Microsoft
Access, Oracle, IBM DB2 and others. Free demo is available online at http://www.ip2location.com
About IP2Location.com
Founded in 2001, IP2Location.com provides Internet infrastructure intelligence services to
online businesses. IP2Location.com's products provide the geographic location of Web site
visitors in real-time, enabling businesses to display localized content, bandwidth balancing,
improve click-throughs and sales, prevent fraud, conduct site analysis and foster regulatory
compliance. With over 500 industry leading customers, IP2Location.com is the geolocation market
leader. IP2Location.com's main headquarters is located in Penang, Malaysia, with regional sales
office located in Florida, United States. The company can be reached by fax at +1-941-240-2105,
by email at sales@ip2location.com, and on the Web at http://www.ip2location.com