More about MapData Sciences joining forces with Microsoft --

The mapping platform can "provide made to order services for any business, such as: electronic business maps or 'find us here' for companies with one or two offices; online store locators or 'find my nearest' for companies that have multiple stores; driving directions between one or more points (customer to store, town to town, colleague to office) including distance and toll calculators; geocoding or conversion of a street address into geographical coordinates..."

"... the service can also be used for address validation; GPS vehicle tracking services to assist the transport and logistics industries manage driver fatigue; for the guesswork out of territory management and site selection."

iTWire - MapData leverages Microsoft Virtual Earth for Aussie businesses