Mapping Analytics to Embed Stone Analytics' Decision Science-TM- for Marketing

SAN DIEGO--Sept. 3, 2003--

1.1 Version of the Easy-To-Use Analytic Software Integrates with All
Windows Applications

Stone Analytics, a leading provider of embeddable predictive analytics, today announced that Mapping Analytics will integrate Decision Science(TM) for Marketing into its next generation of GIS products. The announcement coincides with the release of Decision Science(TM) for Marketing 1.1, the latest version of Stone's easy-to-use predictive application, which adds a COM/ActiveX Interface, making it possible for Decision Science to work with any Windows-based application.
"We've always been impressed with the analytics, but the new version is also so easy integrate, it will save us months of development time," said Ralph Rothfelder, president of Mapping Analytics. Mapping Analytics, which developed the MapBridge and MapBridge Online modules for Microsoft's(R) MapPoint(R) application, builds solutions that simplify and mechanize complex business tasks and analyses.
"Combining Decision Science's analytics with Mapping Analytics' expertise in spatial analytic solutions will make it even easier for marketers to use advanced analytics to identify and target best customers and prospects," said Christy Joiner-Congleton, CEO of Stone Analytics.
Created for business users, not statisticians, Decision Science for Marketing includes Stone Analytics' proprietary Automatic Analyst(TM) technology, which enables users to conduct advanced analysis without any prior statistical training. Decision Science for Marketing enables marketing managers and decision-makers to

-- Target most likely responders
-- Predict customer value
-- Reduce churn
-- Maximize list performance
-- Uncover cross-sell and up-sell opportunities
-- Find prospects that look like your best customers
-- Predict the profitability of direct marketing campaigns

For more information or to view a 10-minute demo of the product, visit the following link:

About Stone Analytics

Founded in 1998, Stone Analytics develops easy-to-use analytic software products for business professionals, marketers and other non-statisticians. These products can be used on their own or embedded into other applications. Created with the business user in mind, Stone Analytics' products increase the value and ROI of data-rich application environments by leveraging the data stored in these systems. Based in San Diego, Stone Analytics provides a wide range of analytical consulting services as well. Stone Analytics is the founding sponsor of SecondMoment(R), a news and business resource for applied analytics. For more information, visit

About Mapping Analytics

Since 1989, Mapping Analytics has helped clients reach their operational, sales and marketing potential through location-based solutions. Clients gain a competitive advantage through better identification of opportunities, allocation of resources and management of assets utilizing specialized software, analytical techniques and powerful data sets. When clients lack their own internal resources or processes to make sense of issues that have a geographic component, Mapping Analytics provides a diverse team of sales, marketing and analytical professionals to provide expert decision support. Mapping Analytic's customer-focused approach ensures solutions which result in smarter decisions ... and better results. For more information, visit