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MapPoint demographic data sources?

This is a discussion on MapPoint demographic data sources? within the MapPoint Desktop Discussion forums, part of the Map Forums category; Hi, my mid-size company is trying to do some simple market penetration type maps. Even as a pretty new MapPoint ...

  1. #1
    pat barbour is offline Junior Member White Belt
    Join Date
    Nov 2007
    Posts
    2

    MapPoint demographic data sources?

    Hi, my mid-size company is trying to do some simple market penetration type maps. Even as a pretty new MapPoint user, it's been great to be able to take advantage of the demographic info that MapPoint has, but any suggestions on who the respected sources of more sophisticated and detailed data are that I can bring into MapPoint?

    Thanks for any ideas,
    pat

  2. #2
    davidb is offline Senior Member Blue Belt
    Join Date
    Oct 2003
    Location
    London
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    290

    Re: MapPoint demographic data sources?

    If I was doing work in the US I'd probably start off talking to these guys

    Claritas > Marketing Research, Marketing Software, Target Market Research

    Rgds
    David
    UK mapping and map analysis services at www.broomanalysis.plus.com

  3. #3
    pat barbour is offline Junior Member White Belt
    Join Date
    Nov 2007
    Posts
    2

    Re: MapPoint demographic data sources?

    Yes, I've heard from other sources, now, that Claritas' data has a bit more respect than AGS' data (and the expensive price to prove it . Thanks!

  4. #4
    tfmiltz is offline Member Green Belt
    Join Date
    Feb 2005
    Posts
    52

    Re: MapPoint demographic data sources?

    Pat,

    What sector are you in ? What kind of product / services are you seeking market research regarding the demographics you're seeking ?

    Tim Miltz
    Sr. level XVII Door wedge.

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