Location data mixed with other information on the Web tells who, what, and most important, where

From InformationWeek -- "Microsoft's MapPoint Web service and Virtual Earth platform are used by hundreds of businesses, including Best Buy, Century 21, DaimlerChrysler, FedEx Kinko's, Ford, General Motors, H&R Block, Starbucks, and Target. Most are using them to help customers locate their stores--more practical than consumer mashups that point you to the nearest happy hour."

Read more at -- Maps Meet Mashups