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More on the Multimap Acquisition

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Old 12-13-2007
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More on the Multimap Acquisition

Brady Forrest of O'Reilly Radar weighs in on the Multimap acquisition:

Live Maps Buys MultiMap; Launches in China

A quote:

"Multimap seems to be more about gaining API traffic than a technology or consumer traffic acquisition. Justin Osmer, a Microsoft spokesperson, told me "Multimap is a mapping leader in the UK and now combined with us Virtual Earth and Live Search Maps is the number one online mapping platform worldwide." Paying customers are hard to beat -- especially in a business as costly as mapping."
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Old 12-16-2007
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Re: More on the Multimap Acquisition

Two more blurbs on the acquisition:

From Network World - "Microsoft's online searching service, Virtual Earth, already offers aerial images and proximity searching. However Multimap gives Microsoft an instant client base of business Website customers. Plus the two companies already had a relationship. Multimap had previously partnered with Microsoft to integrate Microsoft's MapPoint front-end software with Multimap's online services on the backend."

Microsoft buys online map company, Multimap | NetworkWorld.com Community

From IT Week - "In the continuing battle between software behemoth Microsoft and search engine giant Google, Microsoft has acquired UK tech firm Multimap, to better compete with Google Maps. Although no figures have been disclosed, the deal is rumoured to be around $50 million."

Microsoft acquires Multimap - vnunet.com
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in47 » Blog Archive » More on the Multimap Acquisition This thread Refback 01-16-2008 10:51 AM
Mapping tools for the Web This thread Refback 12-19-2007 04:50 AM
Interview with Steve Lombardi - MapPoint Articles - MP2K Magazine This thread Refback 12-18-2007 03:33 AM
The Magazine for MapPoint - MP2K Magazine This thread Refback 12-13-2007 09:17 PM

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