Brady Forrest of O'Reilly Radar weighs in on the Multimap acquisition:
Live Maps Buys MultiMap; Launches in China
"Multimap seems to be more about gaining API traffic than a technology or consumer traffic acquisition. Justin Osmer, a Microsoft spokesperson, told me "Multimap is a mapping leader in the UK and now combined with us Virtual Earth and Live Search Maps is the number one online mapping platform worldwide." Paying customers are hard to beat -- especially in a business as costly as mapping."