CommunicAsia 2005 in Singapore - NAC Geographic Products Inc. has announced that the GPS and NAC enhanced wireless location based services application - Locamagic ( has been released to Telus Mobility of Canada.

This application is designed for all GPS cellphones to provide address management, locating, navigating, local business searching, cellphone tracking and friends' location monitoring services for more than 30 countries in North America, Europe, South America and Asia-Pacific region (the geographic data are provided by Microsoft MapPoint Web Service).

Using the GPS capability of the cellphone, the locating service of Locamagic provides the Universal Address (Natural Area Code) for every spot on the earth surface so that consumers can get accurate time and accurate location anywhere any time in the world. The Universal Address is a highly efficient representation of an accurate location (see with eight characters to the resolution of 30 meters and ten characters to the resolution of 1 meter, while longitude/latitude coordinates require more than 15 and 19 characters respectively. GPS technology makes accurate locations available everywhere, and the Universal Address makes accurate locations consumer-friendly: easy to remember, communicate, record, input and display. Just like the introduction of mechanical watches that started an era for using accurate time, the launch of Locamagic is to start a new era for using accurate locations in the world.

"With Locamagic running on their GPS cellphone, people will no longer need to look around for landmarks in order to answer the question: Where are you?" said Dr. Xinhang Shen, president of NAC Geographic Products Inc. "This is because they can directly read the Universal Address of their location anywhere in the world from Locamagic. It is the same as time that people can directly read from their watch without the need to check the position of the sun. The Universal Address System generates highly efficient, language independent, systematic and complete digital addresses for all locations in the world to meet the needs from the globalization and digitization."

With Locamagic, consumers can use the Universal Addresses to represent all the fixed locations in their daily activities: houses, buildings, gates, doors, stores, malls, restaurants, movie theaters, travel attractions, gas stations, bus stops, railway stations, docks, airports, street intersections, street lights, fire hydrants, sewage exits, electric wire poles, mines, wells, etc. They can also use the Universal Addresses to represent temporary locations such as: accidents, crimes, emergency sites, parking positions, dating/appointment places, camping sites, fishing spots, BBQ tables, park benches, archeological discoveries, and other temporary locations in the world.

Locamagic allows you to get Universal Addresses from street addresses, and also get nearby street addresses from Universal Addresses. Therefore, you will not get stuck if you don't know the Universal Address or the street address. You can use all kind of addresses (GPS location, Universal Addresses, street addresses, street intersections, postcodes/ZIP, points of interest and cities/towns) to specify locations and areas for locating, navigating and local business searching supported by detail location information, street maps, turn-by-turn driving directions, route maps, real-time navigating instructions, maps and lists of nearby businesses in all categories that a traveler needs. Using Universal Addresses instead of a street address on Locamagic can reduce 80% of key input, avoid difficulties in inputting foreign characters, eliminate errors from address databases, and extend the services to all locations no matter whether there are street addresses or not. It will also significantly reduce the cost and response time on Locamagic.

With your permission, the tracking service of Locamagic can show your current and past locations in real time on an interactive map on a desktop web browser that you friends and family can access anywhere in the world. This will be especially useful to track a child, senior, patient, taxi, truck, employee, animal, car, boat, airplane, skier, hiker, biker, or other moving object.

Its friends' monitoring service gives you even more power in monitoring multiple moving objects with accurate maps and lists on both your cellphone and desktop browsers so that you, your friends and your family can see the locations of all the monitoring objects: a group of people in driving, skiing, biking, hiking, piloting, boating, etc. It can also be used as a vehicle tracking service for tracking taxis, trucks, ships, airplanes, etc.

For more information about Locamagic, please check or contact:

Lixin Zhou
PR Manager
NAC Geographic Products Inc.
Tel: +1 416 496 6110
Web Site: