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NAVTEQ Announces Semifinalists for the 2008 NAVTEQ Global LBS Challenge® - APAC

Grand Prize Winner to be named at CommunicAsia 2008 in Singapore on June 18

Chicago, IL – May 5, 2008 - NAVTEQ, a leading global provider of digital map data for vehicle navigation and location-based solutions, is proud to announce the twelve semifinalists for the Global LBS Challenge - APAC. The NAVTEQ Global LBS Challenge invites application developers around the world to build innovative location-based services (LBS) that work with mobile / wireless devices using dynamic positioning technology and NAVTEQ® maps. This year’s global prize pool consisting of cash and data licenses is the largest yet, worth over $4.5 million USD.

This year also marks the first NAVTEQ Global LBS Challenge dedicated to the Asia-Pacific region in the five-year history of the program. Registrations were received from 27 different countries and set a record for total number of registrations for one region. These statistics support market research which indicates a high concentration of wireless developers residing in the Asia-Pacific region.

NAVTEQ hosted a semifinal judging event on April 23-24 in Singapore, and selected twelve semifinalists based on applicability, design, functionality and solution overview. The following companies / applications will compete for the Grand Prize and three runner-up prizes which will be announced at an awards ceremony held June 18, 2008 at CommunicAsia in Singapore:

Content Category (company / application):
FlyPaper, Inc / FlyPaper.com
Surround Networks, Inc / Surround Connect
RoadGuard / RoadGuard

Enterprise Category (company / application):
Joikusoft Oy Ltd / JoikuSpotLight
Momentum Technologies Group / Local Joe Live
Pacific DataVision / SkyMail

Entertainment & Leisure Category (company / application):
CellCity Pte Ltd / Digital Concierge 2Go
G Element Pte Ltd / Earth@sg Mobile
Orbster gmbh / GPS Mission

Navigation Category (company / application):
AtlasCT / City Cruiser

Social Networking Category (company / application):
Lonely Planet / Lonely Planet Mobile City Guide
POINT-I Co., LTD / On2gether

“The Asia-Pacific region is a talent-rich area for wireless developers and the potential for innovative LBS applications is tremendous,” commented Marc Naddell, vice president, Partner and Developer Programs, NAVTEQ. “We are extremely pleased to have had such as large response in our first year hosting the Global LBS Challenge in the Asia-Pacific region.”

NAVTEQ Global LBS Challenge participants gain access to ongoing application development resources and support such as free map samples, tools, technical documents and market information made available through the NAVTEQ Network for Developers™, a global online development community which accelerates the creation of location enabled enterprise, consumer, internet and wireless solutions. For more information on the NAVTEQ Network for Developers, visit Developer Home.

For more information about the Global LBS Challenge or to watch video replays of the awards ceremonies held recently for EMEA (Barcelona) and Americas (Las Vegas), go to Navteq Global LBS Challenge.

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