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This article in Pizza Marketplace shows how Business Mapping with Microsoft MapPoint can be used to make the most of the advertising dollar.

From Pizza Marketplace --

"More and more, pizzeria operators are integrating mapping software with their point-of-sale systems to glean information about their customers."

"Karington uses the popular mapping software Microsoft MapPoint to help his clients make the best use of their marketing budget.

“Most pizzeria operators are under the impression that their trade area is a 3-mile radius, but that doesn’t take into account demographic shifts, natural barriers or whether there are competitors in certain areas,” Karington said. “There is no point chasing those customers if they aren’t there.”

Full article at --
Mapping the road to the bank | Operations | Pizza Martkeplace