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The Microsoft Virtual Earth team has started a unique marketing campaign in Seattle to promote it's Collections feature in Virtual Earth.

See attached image. Several buildings around Seattle are sporting Huge Red Pushpins attached to the outside of the building representing a "Collection" in Virtual Earth.

For more information read this article from the Seattle Post-Intelligencer - http://seattlepi.nwsource.com/business/322009_theinsider02.html

From SeattlePI.com - "The pins have been installed on the buildings of B&O Espresso on Capitol Hill, Mama's Mexican Kitchen in Belltown, OKOK Gallery in Ballard, and Ballard Sip & Ship. Each of the businesses has a sign in the window pointing to the promotional site thepushpinproject.com. "It's another entry point for consumers to get introduced to our product," said Justin Osmer, a Microsoft senior product manager."

See the site and view the collection at thepushpinproject.com.

From ThePushpinProject.com - "We started the Pushpin Project because we're fans of the underground. The dive. The one-of-a-kind Seattle."

Attached Images

pushpin_collection.jpg (46.9 KB, 5 views)