View Full Version : Woods may be the company's current star

05-30-2016, 03:22 AM
Woods may be the company's current star, but its controversial CEO and founder is the real story. Nike signed Woods to a five-year endorsement deal, reportedly worth more than $40 million, and has thrown its considerable weight behind him. The company is packaging the young golfer--who is part African American, part Chinese, part American Indian, part Thai and part white--as the Jackie Robinson of golf, breaking down barriers each time he steps on a course. The press savaged the ads for posing Woods as a racial trailblazer, a path long since pioneered by black golfers such as Charlie Sifford and Lee Elder.

But the world's largest athletic shoe and apparel company had Nike Free 5.0 Dames (http://www.werkenmetallurenl.nl/hot-sale-c-79/nike-free-50-dames-c-79_95/) triumphed again, creating a buzz for Nike Free 5.0 Masculino (http://www.airmaxfemininosapatos.com/Nike-Free-5.0-Masculino-c-5.html) its masterful orchestration of Nike Free Run 3 Damen (http://www.beliebtairmaxdamende.com/beliebt-nike-c-8/nike-free-run-3-damen-c-8_35/) Woods's coming-out party and raising hackles with its questionable use of race to promote him. It was pure Philip Hampson Knight: innovative, controversial and very, very successful.

Of course, you'd expect nothing less from the man who turned a tiny company called Blue Ribbon Sports into Nike Corp., a multibillion-dollar enterprise and a household name. A former middle-distance runner at the University of Oregon (he ran a respectable 4:10 mile), Knight, MBA '62, has been on a 30-year endorphin rush. He has made more money from athletics than anyone, ever. With a net worth of $5.3 billion, Knight ranks sixth on Forbes's latest list of the richest Americans. Blue Ribbon Sports cleared $3,240 in its first year, 1964. In fiscal year 1996, Nike's revenue hit a stratospheric $6.5 billion (with $550 million in income). "In a Adidas ZX Flux Femme (http://www.animmusic.fr/Adidas-ZX-Flux-Femme-c-1_10.html) very short period Nike Air Max 1 Feminino (http://www.airmaxfemininosapatos.com/Nike-Air-Max-1-Feminino-c-16.html) of time, Phil Knight created one of the greatest American commerce stories of the 20th century," says sports agent David Falk, who has frequently butted heads with Knight over the marketing and representation of athletes.