View Full Version : Site Selection for Retail Game Store with Microsoft MapPoint

Eric Frost
12-21-2008, 08:54 AM
"The Concord location was determined with customer data. Paladin club members give us their address so we can send out mailings. This information was plotted out on Microsoft MapPoint, which created a pretty map showing the location of our customers. Many were from Walnut Creek, which was normal, but there was an obvious concentration to the north, in Concord, Pleasant Hill and Martinez. I found it strange, but to the South there were very few customers."

Quest for Fun!: Store Genesis (http://blackdiamondgames.blogspot.com/2008/12/store-genesis.html)