SRC Strengthens Executive Team With Recruitment of Industry Veteran to Serve as Vice President of Sales

Ed John to Fill Key Role in Continued Growth of Field Operations

ORANGE, Calif., Sept. 20 -- SRC LLC, the leading provider of micromarketing technology solutions announced today it has appointed Ed John as Vice President of Sales and Field Operations. John joins the SRC executive team bringing more than 20 years of professional industry experience in a variety of management and sales capacities.

"This is a significant hire for us and it really reinforces our commitment to continue to add depth to our senior ranks and to give our clients the absolute best resources in the industry," said Dean Stoecker, SRC President and CEO. "Ed brings a very well rounded set of industry experience and expertise to our company. His background compliments our future direction quite nicely and he will be a great addition to our executive team."

John will be responsible for maintaining and growing SRC's annual 40 percent growth rate and market leadership position. He has extensive experience in geographic and market analysis business intelligence solutions. Most recently, John served as a principle founder and Managing Director for SpatialPoint LLC, a Microsoft Certified Partner involved in the integration and extension of the Microsoft MapPoint platform. In addition to his experience at SpatialPoint, he has held key industry positions as vice president of sales and marketing at Empower Geographics and as a sales manager and director within MapInfo's Telecommunications team.

Early in his career, John developed a technical background at Intergraph and Digital Equipment Corporation that will be leveraged into SRC's integration expertise.

John is a graduate of DePaul University with a degree in Economic Geography and his postgraduate studies included Urban Land Use Planning at Northeastern Illinois University and Computer Science at Loyola University.

About SRC

SRC LLC, based in Orange, Calif., is a leading provider of web-based, integrated micromarketing solutions that maximize the combination of proprietary SRC technology and independent in house or third party data. With its online subscription services such as, and proprietary data allocation and profiling tools, the company enables Fortune 500 clients to leverage comprehensive demographic and geographic information about customers and markets into optimized geography-based sales, marketing and strategic planning processes.